How to create Personas for your web application? -Part II-
Preparing the Persona was the first step in aligning the business objects and the efforts for different user segments among different business units including marketing, customer service and design...
View ArticlePart1: Day and Night Test – mobility
This is the first of the three post series about how to start designing web apps. Each article will be one of the top three key aspect of development; accessibility – interactivity – connectivity. I...
View ArticlePart2: Connectivity
It is almost impossible to keep connectivity and social aspect out of any web app. It doesn’t necessarily mean that you have to add Facebook or Twitter share buttons to all apps or websites, but either...
View ArticlePart2: Connectivity – build upon and appeal to social and personal identities
Connectivity is multi dimensional and it is not just about social media strategy. Communication between your website and the user is the first dimension. Second dimension is the connectivity of your...
View ArticleHow much is Groupon worth?
Groupon is going public, soon… and the valuation projections vary up to $20 billion. I don’t think Groupon will sustain this growth and valuation by depending only on their existing model. It has to...
View ArticlePart3: Interactivity makes all the difference in your business model
Don’t believe when people tell you they were still looking for the next killer app! It is already here and rewarding your business more than ever. Neither accessibility nor connectivity enables you to...
View ArticleQR Codes, In or Out?
There is no question that QR (quick response) codes are much more visible now in every part of our lives. Thanks to Toyota, we can now attach virtually any kind of data to physical products with the...
View ArticleNew Order in Digital Marketing and Strategy – Manifesto
Digital Native – Photo by TF28 | tfaltings.de This article was first published at medium.com. Industrial Age is over. Economic balance is globally shifting. East and South are rising. By population, by...
View ArticleInvest in six digital senses to power your Customer Experience strategy… today
New Order in Digital Marketing and Strategy – Revisited I wrote a manifesto 18 months ago, about the global shift in digital strategy. The idea was to lay out a framework for how the companies are...
View Article4 Layers of Customer Experience Design
Customer experience design is the heart and soul of any digital business. The brands with higher customer experience score, grow faster than their competitors (Forrester). The simple goal of customer...
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